A case study of tata nano essay

In the event of production delays, the company simply needed to plan the location of their plant much more carefully.

Long way ahead Nano has to go a long way in realizing its dream of 20, plus units per month that would get its plant in the western state of Gujarat running full throttle which is presently moving at the level of around units per month.

As small car segment is having very strong potential, there is a flood of small car brands in the Indian market. Tata Motors is trying to capture the global market like China and India. The ability to coax this group to choose Nanos as their first car will determine the true success of sales for Tata Motors. He said they could undertake this feat and ended up going through with it to prove they could. The Nano could also be equipped with specific features for these students. Keeping the potential of Indian Automobile Industry in mind, a few years back, around Ratan Tata conceived the idea of a tiny car with even a tinier price tag for rapidly growing middle class segment. In order to know what inspired Tata Motors to build the Nano, it is important to understand that Tata Motors, according to the case, is committed to improving and working on the different areas of life of communities. Tata is planning to enter new global market such as Thailand, Myanmar, Indonesia and Bangladesh with Nano. Tata Motors has segmented and targeted the middle-class people comprising of upper lower class and lower middle class, two wheeler users, a family with members having trouble to travel in a two-wheeler to use Tata Nano cars. Print, radio, the web and other media will be used innovatively.

Tata Motors started this factory to manufacture cars firstly. Its biggest USP unique selling preposition was its attractive looks at lowest price.

tata nano case study

Palgrave Macmillan UK, Finally, in order to compete with motorbikes, Tata Motors should stress fuel efficiency and low maintenance costs of the Nano.

Tata seemed to ratify the media story about it being a Garibrath rather than a cool car. India's "People's Car" will be a "safe, affordable.

They should put as much emphasis on this as they do the price of the car. In the event of production delays, the company simply needed to plan the location of their plant much more carefully. They showcased couples ensconced in Nanos , While those on two wheelers stared at them balefully. Also, the initial production numbers were set very high and relied heavily on the construction of a new plant. Analysis on Quality Issue Tata Nano's design received various comments from the public, some calling it egg shaped and others calling it handsome. It has been found that the car is not suitable for hilly areas. Play up a utility angle with the Nano. Mercedes sell around cars every month in India. Since Tata Motors Started constructing the factory over there in Singur, the small place comes into the media worldwide. While choosing between Maruti Suzuki and Tata Nano, people gave letter more weightage in terms of price and design. Thus, the company should include safety systems and communicate these additions effectively to change the outlook of the people towards Nano. Tata Motors is trying to capture the global market like China and India.

The Nano car is fuel-efficient and it is 21 percent more spacious than Maruti He hyped up too much without fully knowing what the customers really wanted and how much they were willing to spend.

They should produce less of the Nano in order to test its performance in the market. Competitors were eagerly waiting for its arrival to find out what they were going to be up against.

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Rather than leveraging this publicity Tata became complacent about the communication.

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A Case Study of Tata Nano Essay Example