Economic and social research council how to write a communications strategy

To be effective in that mission, to change perceptions, you need to be innovative and go for your target audiences through the media. These days, more and more researchers and research institutions want to communicate with users of their output.

Their approach is also somewhat fragmented, with so many accounts and channels used. Get serious! Still the BLM family of social media accounts has grown considerably since the strategy was drafted.

Esrc impact objectives

There may also be several other voices and stakeholder groups asking the government to take different policy positions. Outside-track These methods are sometimes more confrontational. These days, the Research Councils constantly have to justify the public money that goes into research in terms of its outcomes and impact. Brokering knowledge and relationships among and between specific stakeholder groups offers an approach to achieving this. Set out your key messages in clear, accessible language — audiences such as journalists and policymakers are overloaded with information and may not remember your messages if they are too complex. The guideline talks us through the why, how and what is a communication strategy, and finished with a useful section on monitoring and evaluation. It should address how the media can best be used to publicise research and influence debate. Here is a set of knowledge-brokering activities, functions or strategies you may want to pursue. We believe communications-based activities are some of the most important types of actions you can take. Social media is considered a low-cost publicity method, but there are still costs to be considered such as personnel allocation Schein, Wilson, and Keelan, Remember to include staff time as a cost. Opportunities for making an impact may arise at any stage during or after your research project. The public profile it provides establishes a reputation for advice, which policy-makers may follow up.

Dealing with the media can absorb an enormous amount of time and some researchers may not be suited for it. It is quite possible to plan a campaign to promote yourself and your research, and to think through what the consequences will be once your name becomes familiar to journalists as a reliable source for both new ideas and insights on current news stories.

economic and social research council 2018

At different stages, projects or programmes may need to undertake activities that are more interactive and multi-directional. Four main goals 1 are outlined in the document which each have practical actions attached Sadeghzadeh, Working through informal channels might involve trying to persuade key individuals through face-to-face discussions that occur outside work events, or claiming new spaces for expressing opinions through protest or activism.

The economic & social research council

This tool guides the writer of the strategy to use results of research and various analyses to shape communication approaches into a strategy document. Top ten tips Begin your plan with a set of objectives that are clear, simple and measurable. Can social science survive without the media? Linking is appropriate when there is a clear policy question and a formal written consultation is under way ; where technical advice is required in response to specific questions; or where it is important to consult with specific groups of people local to a problem or issue. Nowadays, users play a valuable role not simply as recipients of the end results but as contributors of ideas, contacts, different perspectives, even data resources throughout the research process. Where issues are complex, involving multiple perspectives, it will be important to help decision-makers recognise that credible voices are not limited to technocrats or elites. Stating that what they all have in common is a set of generic principles and steps established in development communication. An essential first step is to assess the extent to which different stakeholders are predisposed to move towards that position. It is quite possible to plan a campaign to promote yourself and your research, and to think through what the consequences will be once your name becomes familiar to journalists as a reliable source for both new ideas and insights on current news stories. The situation is similar with the 20 BLM Twitter profiles, many of the regions have multiple Twitter accounts ibid. Meeting the challenge of explaining in a limited space and to a general audience why research is important helps to focus your thinking and sharpen your research agenda. Box complexity and knowledge brokering The more complex the context in which you are working, the more likely you are to need to pursue a brokering rather than an influencing approach. No date. To be effective in that mission, to change perceptions, you need to be innovative and go for your target audiences through the media.

Relationships with stakeholders take time to develop, and the sooner they can be involved in some action the better.

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Economic And Social Research Council How To Write A Communications Strategy