The reasons why drive thru customers choose kfc and mcdonalds
Mcdonalds burger king
America had already been sold on drive-up restaurants, where you might park your car and get a bite to eat. How could Indian fast food grasp market trends and continue to grow in the future? In addition, there are also differentiations on drive-through restaurants. ServiceOcn 4. The survey average was 16 percent. Economies of scale produced in the capability of a greater range of activities in a different manner and higher efficiency. There's a whiff of that, of course. Finally, we will make a conclusion on this thesis and offer some suggestions for further research. Food preference came in second at 37 percent, and price ranked last at 32 percent. Because while the old metric of drive-thrus used to be speed, the new metric is much harder to quantify: experience. Practicing and learning over time could reduce the cost of the mechanism, including the improvement of the labour efficiency, improved asset utilization and raw materials suitability for the production process. Also, as a general conception, chicken is healthier than beef and Indian people are fond of chicken meat. In , McDonald's opened its first overseas branch in Canada. Although McDonald's insist on standardization in products and services, it made some adjustments on the product in India, but the strength and breadth of its product localization is far behind KFC.
Moreover, for example, KFC is sharing supply chain with Pizza Hut, which creates the supply chain collaborative sharing effect. This is the first time that McDonald's first introduced localized product in India.
Both the food giants have given each other immense competition in terms of customer satisfaction, service quality and promotional strategies.
Mcdonalds vs burger king marketing strategy
Moreover, there's no obsession over being the biggest. Take Texas -- draw a line up and just stick to the left. I fear there might be a reason. It is based on data collected from customers of five globally- franchised fast-food chains, using a previously developed service satisfaction instrument. Obtaining experience curve effect is another important factor if companies want to gain cost leadership strategy advantages. We're really picky and strategic. After the initial fee paid, the franchisee found that there is not profit; KFC will be responsible for the losses. More from Inc. When organizations maintain the manufacturing cost at lowest possible level, they actively seek a high efficiency in the production, marketing and other operational areas. With changing life style and aggressive marketing by fast food outlets, fast food is also becoming popular in small towns; therefore, success of existing fast food outlets and entry of more is inevitable.
While KFC is positioning on the family members consuming, making young men and women drive the consumption of their children and parents. Take the Big Mac for example; it successfully attracted a large number of young consumers by the endorsement of NBA superstar Yao Ming and issuing colour wristbands.
Practicing and learning over time could reduce the cost of the mechanism, including the improvement of the labour efficiency, improved asset utilization and raw materials suitability for the production process. Fish donuts from Singapore anyone?
First, the importance of menu localization cannot be overstated, especially in a market with a well- developed dining culture of its own.
So it lets me have the curiosity and interest towards them.
Byits total abroad sales accounted for about 20 per cent of its domestic business. Growth strategy can be achieved through direct growth, vertical integration, and horizontal integration to achieve.
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